The
comments for Paper #2 concerning CRM are as follows:
1. I
find the Topic interesting and informative. In the information age, the
better your information, the better suited you are as a company to respond to
consumer needs quickly and effectively. To seperate your company from the
competition, customer service is of utmost importance. How to better
provide this service is very important to all companies.
2. At this
point, I only have a small idea as to what CRM really entails and how the
software could be used to help my business.
3. From the
rough draft a nice introduction has been made into what CRM is and maybe what
it could be used for. Some non-intuitive uses of CRM would be nice to
help see how far reaching CRM can be in all facets of industry.
4. The
weakness of this paper is the hard to determine point of the paper. Why
is this paper being written. Is CRM a good
thing? Should CRM be instituted in all cases? Are there instances
where CRM may not be of use? I think the paper may raise more questions
than are answered at this point, in its final form the paper may very well
touch on these aspects.
My
recommendation at this point is to revise and resubmit with a completed version
of the paper that clearly defines where it intends to go and how it intends to
get there.