CIS3345:
Management Information Systems

Spring, 2015

Chapter 9 On-Line Quiz B

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Question 1:    According to your text, electronic commerce systems rely on the resources of:

                       
 Internet
                          Intranets
                          Extranets
                          All of the above
                          None of the above

Question 2:    Most e-commerce applications are ______ systems that respond to a multitude of events - from a new customer's first website access, to payment and delivery processes, and to innumerable customer relationship and supply chain management activities

                         Knowledge management based
                          Groupware
                          Event-driven
                          Workflow based
                          Production

Question 3:    What is C2C?

                       
 Businesses must develop attractive electronic marketplaces to entice and sell products and services to consumers
                          Involves both electronic business marketplaces and direct market links between businesses
                          Electronic collaborative systems between vendors
                          Services such as auction websites and electronic personal advertising
                          Electronic commerce delivery systems for alliance partnerships

Question 4:    What is an Infomediary?

                       
 Companies that mediate e-commerce between vendors
                          Companies that mediate e-commerce between businesses
                          Companies that mediate e-commerce between businesses and vendors
                          Companies that mediate e-commerce between businesses and strategic partners
                          Companies that serve as intermediaries in e-business and e-commerce transactions

Question 5:    Your text outlines nine key components of the e-commerce process architecture that are the foundation of the e-commerce initiatives of many companies today. One of these components is search management, which deals with:",

                       
 Gathering data on customers and their website behavior and choices, and building electronic profiles of their characteristics and preferences

                          Establishing mutual trust and secure access between the parties in an e-commerce transaction by authenticating users, authorizing access, and enforcing security features
                          Developing efficient and effective search processes to provide a top e-commerce website capability that helps customers find the specific product or service they want to evaluate or buy
                          Establishing catalog management software to help e-commerce companies develop, generate, deliver, update, and archive text data, and multimedia information at e-commerce websites
                          Notifying customers, suppliers, employees, and other stakeholders of their status

Question 6:    What is Web Payment?

                         Credit card payment processes
                          E-Commerce between vendors and customers
                          Security measures including encrypting data passing between customer and merchant
                          Using IT to capture and process money and credit transfers between banks and businesses and their customers
                          E-Commerce between vendors and businesses

Question 7:    What is 'Performance and Service'?

                       
 Virtual communities of customers, suppliers, company representatives, and others
                          Attractive product selections, competitive prices, satisfaction guarantees, and customer support after the sale
                          Personal web pages, personalized product recommendations, Web advertising and e-mail notices and others
                          Fast, easy navigation, shopping, and purchasing, and prompt shipping and delivery
                          Security of customer information and website transactions, trustworthy product information, and reliable order fulfillment

Question 8:    Apply one of the key e-commerce success factors of retailing on the Web to the following statement: 'Giving online customers with similar interests a feeling of belonging to a unique group of like-minded individuals':


                       
 Performance and service efficiency
                          Personalization
                          Look and feel of the site
                          Community relationships
                          Security and Reliability

Question 9:   Building an e-commerce website can be done in a number of ways. A small company with limited capital may choose which of the following as a cost effective alternative?

                       
 Use simple website design software tools and predesigned templates provided by website hosting services
                          Use in house software developers or hire outside website development contractors to build a custom-designed e-commerce site
                          Contract with their ISP (Internet Service Provider) or a specialized Web hosting company to operate and maintain the B2C website
                          All of the above
                          None of the above

Question 10:   Your text outlines five types of e-commerce marketplaces. Which marketplace is best described as one to many?

                       
 Sell-side marketplaces where the host is one major supplier who dictates product catalog offering and prices
                          Buy-side marketplaces that attract many suppliers that flock to these exchanges to bid on the business of a major buyer
                          Distribution marketplaces that unite major suppliers who combine their product catalogs to attract a larger audience of buyers
                          Procurement marketplaces that unite major buyers who combine their purchasing catalogs to attract more suppliers and thus more competition and lower prices
                          Auction marketplaces used by many buyers and sellers


This page was last updated on 04/15/09.