Goal IV: Maintain and improve upon a high
quality curriculum
Last Update: 04/14/2005
| OBJECTIVE | STRATEGIES | ACTION ITEM(S) | RESPONSIBILITY | RESOURCES | SCHEDULE | ATTAINMENT MEASURE | STANDARD | STATUS |
| Ensure Consistency Between University and College Mission Statements (I) | Periodic monitoring by College and Departments (I) | Review mission statements annually for consistency | Dean, Department Chairs, Faculty | Administrative and Faculty time | Biennial reviews beginning in 2004 | Consistency of curricula to mission statements | Acceptance by College and Departments | Ongoing |
| Ensure up-to-date curriculum (II.A.3, II.A.4) | Periodic monitoring by College and Departments (II.A.3, II.A.4) | Evaluate program content on college-wide and department-wide levels | Dean, Department Chairs, Faculty | Faculty time | Biennial reviews beginning in 2004 | Modify curriculum as needed | Curriculum meeting accepted Guidelines | Ongoing |
| Ensure student achievement (II.A.3, II.A.4) | Develop assessment process in accordance with AACSB Int’l standards (II.A.3, II.A.4) | Develop learning goals, objectives, and measures for each program | Dean, BBA, MBA, MAcc, MIT, Ph.D. committees | Faculty time | Begin spring, 2005, continuous thereafter | Results of measurements | Acceptance by College and Departments | Ongoing |
| Provide an improved learning environment (II.A.3, II.A.4, II.A.5) | Refurbish facilities for enhanced learning (II.A.3, II.A.4, II.A.5) | Create COBA Student Center | Dean, Associate Dean, COBA Director of IT | Building and equipment costs; admin. Time | Student Center complete: fall, 2004 | Construction schedule | Completion of facility | Completed November, 2004 |
| Create Student Investment Center | Dean, Associate Dean, COBA Director of IT | Building and equipment costs; administrative time | Investment Center complete: spring 2005 | Construction schedule | Completion of facility | Completed April, 2005 | ||
| Reduce time to graduation (II.A.3, II.A.4) | Develop in accordance with University strategy (to be developed by spring, 2006) (II.A.3, II.A.4) | Awaiting University Guidelines | Awaiting University Guidelines | Awaiting University Guidelines | Awaiting University Guidelines | Awaiting University Guidelines | Awaiting University Guidelines | Planned |
| Establish College-wide internship administration (II.A.3) | Develop and maintain a “bank” of interested and qualified students (II.A.3) | Develop bank of interested and qualified students | Dean, Assistant Dean | Dean, Assistant Dean’s time | Initially establish bank in Fall, 2004 | Bank established | Bank established and operational | Bank established and operational |
| Improve student writing skills (II.A.3, II.A.4) | To be determined | To be determined | To be determined | To be determined | To be determined | To be determined | To be determined | Planned |
| Add Hospitality/Tourism management concentration to BBA degree (II.A.3, II.B.1, VI) | Adopt concentration curriculum (II.A.3, VI) | Approval of proposed curriculum in appropriate committees | Dept. of Mkt. & Mgmt, CBA, & University curriculum committees | Faculty and Admin. time | Adopt Spring 2005 | Curriculum adopted at all levels in University | Curriculum adopted | In progress |
| Recruit faculty (II.A.2) | Form search committee, place ads, and interview candidates | Dean & Chair, Dept. of Mkt. & Mgmt | Time and recruiting budget (~$2,000) | Spring 2005 | Committee formed; ads placed; candidates interviewed; offer made and accepted | One tenure-track faculty hired | Begin in Spring 2005 | |
| Advertise and launch concentration (II.B.1) | Place ads in appropriate outlets and offer courses beginning January 2006 | Dean, Chair, Mkt. & Mgmt, and University Communication | Advertising budget; classroom facilities, faculty and admin time | Place Ads: Fall 2005; Launch: Jan. 2006 | Ads placed by University & COBA; courses offered | Ads placed each semester; courses offered each semester | Begin in Summer/Fall 2005 | |
| Placement of students in required internships in high profile corporations (II.A.3) | Make contacts, travel to locations, and formulate agreements | Dean & Chair, Dept. of Mkt. & Mgmt. | Time and travel budget (~$22,000) | Partnership recruiting Fall 2005 Place students beginning Summer 2006 | Partnerships formed; number of students placed | 3-4 partnerships formed with high profile companies; 10 interns placed per year | Make arrangements in Fall 2005 & initial placements in Summer 2006 |