OBJECTIVE |
STRATEGIES |
ACTION ITEM(S) |
RESPONSIBILITY |
RESOURCES |
SCHEDULE |
ATTAINMENT MEASURE |
STANDARD |
STATUS |
Ensure consistency between University and College mission statements (I) |
Periodic monitoring by College and Departments (I) |
Review mission statements annually for consistency |
Dean, Department Chairs, Faculty |
Administrative and Faculty time |
Biennial reviews beginning in 2004 |
Consistency of curricula to mission statements |
Acceptance by College and Departments |
Ongoing |
Ensure up-to-date curriculum (II.A.3, II.A.4) |
Periodic monitoring by College and Departments (II.A.3, II.A.4) |
Evaluate program content on college-wide and department-wide levels |
Dean, Department Chairs, Faculty |
Faculty time |
Biennial reviews beginning in 2004 |
Modify curriculum as needed |
Curriculum meeting accepted Guidelines |
Ongoing |
Ensure student achievement (II.A.3, II.A.4) |
Develop assessment process in accordance with AACSB Int’l standards (II.A.3,
II.A.4) |
Develop learning goals, objectives, and measures for each program |
Dean, BBA, MBA, MAcc, MIT, Ph.D. committees |
Faculty time |
Begin Spring 2005; continuous thereafter |
Results of measurements |
Acceptance by College and Departments |
Ongoing |
Provide an improved learning environment (II.A.3, II.A.4, II.A.5) |
Refurbish facilities for enhanced learning (II.A.3, II.A.4, II.A.5) |
Create COBA Student Center |
Dean, Associate Dean, COBA Director of IT |
Building and equipment costs; Administrative time |
Student Center complete Fall 2004 |
Construction schedule |
Completion of facility |
Completed November 2004 |
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Create Student Investment Center |
Dean, Associate Dean, COBA Director of IT |
Building and equipment costs; Administrative time |
Investment Center complete Spring 2005 |
Construction schedule |
Completion of facility |
Completed April 2005 |
Reduce time to graduation (II.A.3, II.A.4) |
Develop in accordance with University strategy (to be developed by Spring
2006) (II.A.3, II.A.4) |
AWAITING UNIVERSITY GUIDELINES |
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Planned |
Improve College internship programs (II.A.3) |
Establish College-wide internship administration (II.A.3) |
Develop bank of interested and qualified students |
Dean, Assistant Dean |
Dean, Assistant Dean’s time |
Initially establish bank in Fall 2004 |
Bank established |
Bank established and operational |
Initial bank completed; Update ongoing |
Add Hospitality/Tourism management concentration to BBA degree (II.A.3,
II.B.1, VI) |
Adopt concentration curriculum (II.A.3, VI) |
Approval of proposed curriculum in appropriate committees |
Dept. of Mkt. & Mgmt, COBA, & University curriculum committees |
Faculty and Administrative time |
Adopt Spring 2005 |
Curriculum adopted at all levels in University |
Curriculum adopted |
In progress |
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Recruit faculty (II.A.2) |
Form search committee, place ads, and interview candidates |
Dean & Chair, Dept. of Mkt. & Mgmt |
Time and recruiting budget (~$2,000) |
Spring 2005 |
Committee formed; ads placed; candidates interviewed; offer made and
accepted |
One tenure-track faculty hired |
In progress |
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Advertise and launch concentration (II.B.1) |
Place ads in appropriate outlets and offer courses beginning January 2006 |
Dean, Chair, Dept. of Mkt. & Mgmt, and University Communication |
Advertising budget; classroom facilities, Faculty and Administrative time |
Place Ads Fall 2005; Launch January 2006 |
Ads placed by University & COBA; courses offered |
Ads placed each semester; courses offered each semester |
In progress |
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Placement of students in required internships in high profile corporations
(II.A.3) |
Make contacts, travel to locations, and formulate agreements |
Dean & Chair, Dept. of Mkt. & Mgmt. |
Time and travel budget (~$22,000) |
Partnership recruiting Fall 2005; Place students beginning Summer 2006 |
Partnerships formed; number of students placed |
3-4 partnerships formed with high profile companies; 10 interns placed per
year |
Make arrangements in Fall 2005 & initial placements in Summer 2006 |
Improve student writing skills (II.A.3, II.A.4) |
LONG-TERM PROJECT |
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Planned |